Find out more about why we support Fair Trade.

Justice, equality & sustainability

What is Fair Trade?

“Fair Trade is a trading partnership, based on dialogue,
transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South.

Fair Trade Organizations, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade.”

International Fair Trade Charter

Giving Producers a Voice

Why is Fair Trade Important?

“The importance of Fair Trade to smallholder farmers is that Fair Trade is providing the basis for the farmers’ voice. In terms of farmers bargaining for a fair price.”

Howard Msukwa, Kilombero Rice Farmer, Malawi

climate justice

Farming for the Future

Over the last few years, attention has focused on the impact of the climate crisis on farmers and workers, particularly in marginalised communities around the world. Fair Trade provides support in dealing with the impact, requires environmental protection by producers, and gives farmers and workers a voice on a global platform.

Watch our animation ‘Wake Up and Taste the Coffee’ about the impact of the climate emergency on coffee, and what you can do in support of Fair Trade farmers.

The Fair Trade Movement

Fair Trade & Fairtrade

What is the difference between Fairtrade, Fair Trade, fair trade and fairly traded?

‘Fairtrade’ refers to the mark or certification label given to products verified as adhering to the standards. The standards are overseen globally by Fairtrade International.

‘Fair Trade’ is often used in two different ways. Firstly, ‘Fair Trade’ is used to refer to the verification of the World Fair Trade Organization (WFTO) and its Guarantee System.

‘Fair Trade’ is also used to refer to the wider Fair Trade movement to secure better prices, decent working conditions, local sustainability and fair terms of trade for farmers and workers.

So, ‘Fair Trade’ can be used when referring to specific products with the WFTO verification and the wider movement in general.

‘fair trade’ is a broader term that refers to the general act of buying, selling or exchanging commodities in a way that is fair. It doesn’t necessarily imply the strict standards of Fair Trade.

‘fairly traded’ refers to products that have been fairly traded but currently do not have verification by either FLO or WFTO.

At Scottish Fair Trade, we support the global Fair Trade movement and its aim of justice, equality and sustainability.


Our Fair Trade Nation

There's Another Way

Scotland is dedicated to tackling inequalities in global trade.